The things we buy.
The things we eat.
The way we live.
We can win the biggest battles
in the smallest moments.
–
The head of sustainability at Ikea recently said "we've reached peak stuff".
Simply put, we don't need more.
And for many of us, we don't want more, anymore.
We're yearning for a different relationship with the brands in our lives.
More depth.
More care.
More honesty.
And fewer flashing banners yelling at us about just how cheap the products are this weekend.
Now back to that word honesty, we know the products we make at Oath come at a premium. It's true.
They're not cheap when compared to supermarket meat. And they're not discounted this weekend either.
Because frankly, they shouldn't be...
From the longer, slower lives our animals lead, to the utter dedication of the farmers to regenerating the land, through to the sustainable packaging we use, everything we do is based on a set of principles and practices that we believe in.
It's what gets us out of bed each morning.
It's what makes us feel like we're part of something bigger.
A movement. An ideal. A dream.
Not an e-commerce business.
And we'll never change.
For us, there is no better use of our money than investing in the land, in the people that tend to it and the food they produce.
So, with an opinion like that, what business do we have speaking on the Black Friday weekend?
Simply put, we think there is no better time to pause and reflect.
We're a small voice in a big storm saying, maybe there's another way.
That every time we click "buy" we are not just buying a product but buying into a set of practices and beliefs.
We're voting on the future we want to create.
We're telling the world what we value.
For us, that's the land and food we rely on.
Speak soon,
R, J & N